Masimo Pronto-7 Honored with the International Seal of Product Design Excellence as a 2011 iF Product Design Award Winner
Irvine, California – March, 2011 – The Masimo Pronto-7 has been named as one of the prestigious 2011 iF Product Design Award winners in medicine / health+care. Since 1953, the iF product design award has been internationally known as the most important award for innovative product design—honoring designers and manufacturers with a label of excellence that reflects current trends in outstanding design. iF product award winners are selected by a jury of international experts who convene over two days to evaluate first-hand the design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value + branding, and aspects of universal design. 993 products, out of 2,756 product entries from 1,121 participants in 43 countries, received the renowned iF product design award seal of excellence across 16 categories.
According to the jury, "Many well-known companies, and especially those with longstanding traditions, are increasingly refocusing on their own brand values and know-how that made them the successful manufacturers they are today. This year there were several extremely good examples of designs in which the brand philosophy of a company was communicated in a particularly successful fashion. Particularly in times of economic upheaval, design represents a crucial factor with regards to value creation and market success. In many of the submitted products, design clearly was the benchmark aspect."
Pronto-7 is a palm-sized noninvasive total hemoglobin (SpHb), arterial oxygen saturation (SpO2), pulse rate, and perfusion index spot-check testing device (weighing just 10.5 ounces) that offers a breakthrough new solution for noninvasively measuring hemoglobin in less than one minute—without the needles, time-consuming laboratory analysis, risk of blood contamination, hazardous medical waste, and patient discomfort associated with traditional blood tests. It puts the power of a blood lab into any clinician's hands, in virtually any environment—allowing more patients to be assessed more easily.
