AWARD

2004 The Forum for Corporate Directors -- Director of the Year for Corporate Growth

February 25, 2004
|
Laguna Niguel, CA

Joe Kiani, CEO, Masimo Corporation, took home the Forum for Corporate Directors' (FCD) Director of the Year Award. Mr. Kiani built Masimo Corporation from a tiny start-up to a 450+ employee, multi-national company that dramatically changed pulse oximetry with their innovation of Masimo SET®, a proprietary method of picking up difficult-to-read signals. His leadership also built bridges to Group Purchasing Organizations, paving the way for other small companies to gain access to previously unavailable market segments.

About Forum for Corporate Directors

The Forum for Corporate Director's mission is to promote the highest standards of corporate ethics and best governance practices, create forums for director peer interactions, and enhance director effectiveness through high-quality and timely education and development programs.

Forum for Corporate Directors membership includes 200 of Orange County's most prominent business and community leaders, corporations and professional services organizations. Forum members are committed to creating value for their organizations, promoting the highest standards of corporate ethics and sharing their experiences with their fellow members and directors.

About Masimo

Masimo, founded in 1989, is the innovator and leader of motion and low perfusion tolerant pulse oximetry. Masimo develops, licenses and markets advanced medical signal processing technologies and products for the noninvasive monitoring of vital signs. Masimo Signal Extraction Technology represents a fundamental departure from conventional pulse oximetry technologies. Over 70 independent and objective published studies have demonstrated that Masimo SET® is the safest and most effective pulse oximetry technology in the world. To date, Masimo has licensed its Signal Extraction Pulse Oximetry technology to over 35 international patient monitoring system providers, which make up over 70 percent of the world's pulse oximeter shipments. Masimo is headquartered in Irvine, Calif. Additional information about Masimo and its products can be found on www.masimo.com.

PLCO-007653/PLMM-12653A-0125